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    Corona

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    No This link redirects to another website.

    Anheuser Busch Inbev 2024

     

     

    SEE YOUR IMPACT

    INSTRUCTIONS Dive into this AR experience to see
    what your annual plastic footprint
    looks like today.

    EVERY YEAR, UP TO
    12.7 MILLION
    TONS OF PLASTIC WASTE 
    ENTER THE OCEAN.

    IT'S UP TO BRANDS LIKE US AND 
    PEOPLE LIKE YOU
     TO CHANGE THAT.

    flag Corona Extra
    image Protect Paradise

    Take action

    REDUCE

    WE CAN ALL USE LESS PLASTIC. 
    HERE ARE WAYS WE CAN PREVENT IT FROM POLLUTING THE ENVIRONMENT.

    AVOID POINTLESS PLASTIC

    Switch to non-plastic reusable straws, bring along a refillable beverage cup, and lose the single-use deodorant.

    WHERE TO BUY

    PLASTICS ON-THE-GO

    Upcycle, reuse, or refill single-use plastic you buy while out and about.

    WHERE TO BUY

    PLAN IN ADVANCE

    Plan ahead so you don’t have to buy food that’s likely wrapped in plastic. Also, bring a reusable lunchbox and cutlery.

    WHERE TO BUY

    MICROPLASTICS

    Every time you wash synthetic clothes, microplastics seep into our water system. Buying clothes with natural fibers makes a big difference.

    WHERE TO BUY

    REPAIR AND REUSE

    Repair and reuse plastic products and clothes whenever you can. Or avoid fast fashion and buy secondhand clothes instead.

    WHERE TO BUY

    Recover

    WE CAN ALL DO OUR PART TO KEEP BEACHES, RIVERS, AND OCEANS CLEAN FROM PLASTICS.

     

    Pick up Plastic litter found in local neighborhoods and outdoor spaces and dispose of it properly.

    ONE HAND COLLECTING PLASTICS

    RECYCLE

    YES, PROPERLY DISPOSING AND RECYCLING YOUR PLASTIC MAKES A MASSIVE DIFFERENCE. BUT RECYCLING CAN BE MORE THAN JUST THAT.

    REPURPOSE

    Offset your own footprint or gift it to someone else Through rePurpose.

    SEE MORE This link redirects to another website.
    WHERE TO BUY

    OCEAN GENERATION

    Click below to Donate to ocean generation.

    DONATE This link redirects to another website.
    WHERE TO BUY

    CLEAN WAVES

    Click button below to buy waves sunglasses.

    SEE MORE This link redirects to another website.
    WHERE TO BUY

    our content and impact
     
    South pole is a climate solution provider that help companies transform. They measured how much plastic the corona uses in your products and distribution. Corona now recovers more plastic than it uses. See more about our content library.

    We are the Ocean Generation.

    Why Corona and Ocean Generation are collaborating to stop plastic reaching the ocean?

    OUR COMMITMENT.

    Corona is the first brand to achieve a net-zero plastic footprint. Recover and recycle as much or more plastic than you use.

    'A Plastic Ocean' documentary.

    OUR PARTNERS

    Ocean Generation logo This link redirects to another website in a new tab.
    South Pole logo This link redirects to another website in a new tab.
    Plasteax logo This link redirects to another website in a new tab.
    Mexico Recicla Logo This link redirects to another website in a new tab.
    repurpose logo This link redirects to another website in a new tab.

    RECEIVE 

     

    Join our movement or become a part of our NET-ZERO plastic footprint community:

    purposes*

    SEE YOUR IMPACT

    EVERY YEAR, UP TO
    12.7 MILLION
    TONS OF PLASTIC WASTE 
    ENTER THE OCEAN.

    IT'S UP TO BRANDS LIKE US AND 
    PEOPLE LIKE YOU
     TO CHANGE THAT.

    flag Corona Extra
    image Protect Paradise

    Take action

    REDUCE

    WE CAN ALL USE LESS PLASTIC. 
    HERE ARE WAYS WE CAN PREVENT IT

    FROM POLLUTING THE ENVIRONMENT.

    AVOID POINTLESS PLASTIC

    Switch to non-plastic reusable straws, bring along a refillable beverage cup, and lose the single-use deodorant.

    WHERE TO BUY

    PLASTICS ON-THE-GO

    Upcycle, reuse, or refill single-use plastic you buy while out and about.

    WHERE TO BUY

    PLAN IN ADVANCE

    Plan ahead so you don’t have to buy food that’s likely wrapped in plastic. Also, bring a reusable lunchbox and cutlery.

    WHERE TO BUY

    MICROPLASTICS

    Every time you wash synthetic clothes, microplastics seep into our water system. Buying clothes with natural fibers makes a big difference.

    WHERE TO BUY

    REPAIR AND REUSE

    Repair and reuse plastic products and clothes whenever you can. Or avoid fast fashion and buy secondhand clothes instead.

    WHERE TO BUY

    TAKE ACTION

    Recover

    WE CAN ALL DO OUR PART TO KEEP BEACHES, RIVERS,

    AND OCEANS CLEAN FROM PLASTICS.

    Pick up Plastic litter found in local neighborhoods and outdoor

    spaces and dispose of it properly.

    RECYCLE

    YES, PROPERLY DISPOSING AND

    RECYCLING YOUR PLASTIC MAKES

    A MASSIVE DIFFERENCE. BUT

    RECYCLING CAN BE MORE THAN JUST

    THAT.

    REPURPOSE

    Offset your own footprint or gift it to someone else Through rePurpose.

    SEE MORE This link redirects to another website.
    WHERE TO BUY

    OCEAN GENERATION

    Click below to Donate to ocean generation.

    DONATE This link redirects to another website.
    WHERE TO BUY

    CLEAN WAVES

    Click button below to buy waves sunglasses.

    SEE MORE This link redirects to another website.
    WHERE TO BUY

    our content and impact
     
    South pole is a climate solution provider that help companies transform. They measured how much plastic the corona uses in your products and distribution. Corona now recovers more plastic than it uses. See more about our content library.

    We are the Ocean Generation.

    Why Corona and Ocean Generation are collaborating to stop plastic reaching the ocean?

    OUR COMMITMENT.

    Corona is the first brand to achieve a net-zero plastic footprint. Recover and recycle as much or more plastic than you use.

    'A Plastic Ocean' documentary.

    OUR PARTNERS

    South Pole logo This link redirects to another website in a new tab.
    Ocean Generation logo This link redirects to another website in a new tab.
    repurpose logo This link redirects to another website in a new tab.
    LOGO-MexicoRecicla This link redirects to another website in a new tab.
    Plasteax logo This link redirects to another website in a new tab.

    RECEIVE 

     

    Join our movement or become a part of our NET-ZERO plastic footprint community:

    purposes*