A CENTURY OF
THIS IS LIVING

Corona proudly celebrates its 100-year anniversary, a remarkable milestone for the iconic brand that has been synonymous with beach culture and has been enjoyed by consumers across the globe for the past century. Since 1925, Corona has fully embodied a lifestyle of connecting with nature, emphasizing the importance of relaxation and being an integral part of beachside culture.

Now, we’re celebrating 100 years of ‘This Is Living’ by inviting the world to soak up beach culture — our best side.

100 YEARS. 100 ICONIC BEACHES.

From Copacabana to Cathedral Cove, we’ve handpicked 100 of the most iconic beaches on Earth. Places where ‘This Is Living’ isn’t just a tagline, it’s a feeling. Go there. Float in their waters, walk their shores, meet the people who call them home, and discover your ultimate beach side at one of the Corona Beach 100.

To celebrate our 100-year anniversary and launch the Corona Beach 100, we’re throwing a beach party of epic proportions at the iconic Copacabana.

Every Corona is your chance to experience your ultimate beach side, with opportunities to win* trips to your favorite Corona 100 Beaches.

Every Corona can be your ticket* to paradise.

Find a winning* bottle to claim a trip to a Corona Beach 100 destination of your choice.

Because 100 years in, we're just getting started. And the beach? It’s still the best side of life.

*Terms and conditions apply. Consult the rules applicable to the Corona 100 Beaches contest in your country for details.