Thank you for visiting us!
This Privacy Notice explains how we use personal data and the choices you have.
Below is a summary of our Privacy Notice, bringing relevant information in an easy-to-read way. You can find the complete version at the end of the page.

Cheers!

Our privacy notice in a sip

Who we are:

How we collect and use your data:

The Full Glass: Our Complete Privacy Notice

1. What personal data do we collect

We collect and/or receive certain information about you:

Information you give us

• When you create an account or subscribe to our newsletters, when you participate in one of our campaigns, when you share comments and suggestions, or when you contact us through our channels. This include your name, email address, and date of birth. Depending on the campaign/contest you participate in, we collect your phone number, address, and social media profile details (when you reach out to us or participate in a contest through our social media pages);
• When you buy something on our Platforms or when you reach out to our consumer service with a query or request. This includes billing details such as payment and shipping information, and order or return details;

We may ask for other information for promotional offers, surveys, contests, or other marketing activities.

Information we collect on our Platforms, as well as when you interact with the messages that we send you. This includes data gathered by cookies and other tracking technologies, such as device and browser information, IP address and other internet connection information, access times, pages viewed, and cart history.

Information we receive from other sources, such as partners we jointly offer services with. Social media platforms also give us information about you if you connect with us through them. This may contain your name, geographic location, age, shopping habits, social media profile information, or content you created. We also combine this with other information to improve our products, services, content, and advertising.

We encourage you to read the privacy statements of other products or services you interact with in connection with us.

2. How do we use your personal data?

The information detailed in the previous section is used by us in specific ways as follows:

3. Cookies And Similar Technologies

Cookies are small pieces of data being placed on the hard drive of a visitors device. With the help of cookies, we store information for a certain period and identify the user's device. For better user guidance and an individual representation of performance, we use permanent cookies. We also use so-called "session cookies", which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent. Our Platforms have different types of cookies, as explained below.

On this website, we also use technologies that function like cookies, such as local shared objects. These are small data files that enhance your web-browsing experience, for example, by allowing you to personalize the look a website that you frequently visit.

In case you would like to further understand more about these technologies, you can as well set your browser settings to inform you about the cookies or similar technologies downloaded to your device.

For "Strictly Necessary cookies", we are processing your personal data for our legitimate purposes, as explained below. With regards to "Performance Cookies", "Functional Cookies" and "Targeting cookies", we are processing your personal data based on your consent for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. If you would like to change your cookie preferences, click hereThis link redirects to another website..

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for Services, such as setting your privacy preferences, logging in, or filling in forms.

These cookies do not store any personally identifiable information. You can set your browser to block or alert you about these cookies, but some parts of the website may not work.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance, and some or all of the services from third party providers we have added to our pages may not function properly.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not directly collect/store personal information, but they may be able to identify your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

4. How long do we retain your personal data?

Always in line with this Privacy Notice, we keep your data for:

• One year for data provided via cookies and other tracking technologies requiring your consent (except when they are only placed for a session or have a shorter standard lifetime, in which case they will be deleted when that session or lifetime is over);
• Three years for account data such as email address and phone number, counted from the last time you interacted with us (such as logging in to your account, clicking on an email we sent you, contacting us, or making a purchase);
• Ten years in case of transaction and payment data, counted from the last transaction date.

Other legal requirements lead us to keep personal data for longer or less time. We will actively review the personal data we hold and delete it securely, or in some cases, anonymize it when there is no longer a legal or business need to keep it.

5. How do we share your personal data?

For the purposes identified in Section 2, we share your personal data with:

• Reputable companies that help us run our business and improve our services and your consumer experience including matters such as payment and data processing, marketing and advertising, IT hosting, market research, and surveys. To ensure the security of your transactions, and prevent fraud, we also share your information with screening partners. Some content, advertising, and functionality on our services are provided by partners, such as our advertisers and providers of social network plugins. In that case, these partners will collect or receive information about your use of their services or your responses to such advertisements, and that information are combined with other information collected across different online channels.
• Our affiliates, which are the companies that are part of the AB InBev family. During your experience on our website, you may participate in activations and campaigns partnered with other AB InBev companies and be redirected to other AB InBev websites or apps, in this case, we also advise you to read their privacy notice for more information on their processing of your personal data and your rights;
• Other parties when required by law to protect the rights, property, or safety of our products, our clients, visitors to our Platforms, and/or the public.
• Other parties in connection with corporate transactions such as mergers, acquisitions, sale of assets, or any other transaction that results in a change in control or ownership of our company, in whole or in part.

If you want to know which companies, we share your data with, please send a request in the Contact Section listed above.

You can rest assured that we'll only disclose your personal data for the purposes mentioned in Section 2 and that your data security is being taken care of, as explained further in Section 6.

In addition to the sharing described in this Privacy Notice, we share information about you whenever you consent to or direct such sharing. For example, if you voluntarily post information to a community forum, such information will be available to the community and may be shared more widely depending on the nature of the forum.

6. Do we transfer your personal data to other countries?

We transfer your personal data to partners located in countries other than the one in which you live (but only as necessary for the purposes detailed in Section 2, including countries that might not be considered to offer a level of data protection comparable to that of the country where your personal data has been collected. In such cases, rest assured that we will transfer your personal data using appropriate measures to keep it safe.

If your personal data is transferred to a country whose level of protection is not recognized as adequate, we will implement one of the following safeguards to ensure the protection of your personal data:

• International Data Transfer Agreement/Addendum
• Binding Corporate Rules

In exceptional cases, we rely on a derogation applicable to the specific situation (e.g. your explicit consent).

To obtain a copy of these safeguards to protect your personal data or to obtain information on their applicability, please send a request in the Contact Section listed above.

7. How do we keep your personal data secure?

We employ a wide range of measures to protect your personal data as comprehensively as possible.

In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our partners – who are bound to comply with high-security standards for protecting your personal data – we also secure our operating environment adequately. To protect your personal data against unwanted access, we employ measures such as encryption of personal data in transit, access controls, and firewalls, among others, and we strive to stay updated to face future challenges. However, the internet is never 100% secure, and we cannot guarantee that your personal data will be absolutely safe from intrusion by others. We encourage you to use strong, unique passwords and never share your account with others.

When you click a link to a third-party website, you will be leaving our website, and we don't control or endorse what is on third-party websites.

8. Your rights (and how to exercise them)

In line with and pursuant to the conditions of the applicable data protection law, you have the right:

• to require us to update or correct any inaccurate personal data we hold about you;
• to stop processing your personal data for the purpose of direct marketing communications;
• to withdraw your consent;
• to request us to provide a copy of the data we hold about you or to inform you further about how we use it;
• to require us to delete your personal data;
• to object to the processing of your personal data;
• to restrict our processing, and;
• to transmit your personal data to you or to transfer or have them transferred to another company.

In order to stop receiving SMS texts, simply text back 'stop' (to opt-out of SMS only). If you no longer want to receive marketing information from us, simply click on the unsubscribe link in the e-mail we sent you. Keep in mind that even if you opt-out from direct marketing communications, we might still send you information related to your account or to a business relationship you have with us, such as a request you have made about an order or delivery.

If you want to exercise your rights or have any comments, queries, or complaints about our collection or use of your personal data, please click hereThis link redirects to another website.. Our team will process your request, and a response will be provided in writing as soon as possible and certainly within the local legal timeframes. If you remain dissatisfied, you have the right to lodge a complaint with your local authority.

9. California Privacy Rights and Supplemental California Privacy Notice

For additional information, check out the Anheuser-Busch Privacy Notice hereThis link redirects to another website..

10. Changes to our Privacy Notice

We keep our Privacy Notice under regular review, and any changes we make in the future will be posted here. We will actively inform you of significant changes to the Privacy Notice.